Best for: Consultancies, agencies, and SaaS businesses billing by the hour
Strengths
Limitations
| Feature | Details |
|---|---|
| Product/Vendor | Timely by Memory AS |
| Main category | Time and attendance |
| Best for | Consultancies, agencies, and SaaS businesses billing by the hour |
| Pricing visibility | Public and quote-based |
| Starting price | $11 per user/month (billed monthly) |
| Key strengths | Automated background time tracking via AI |
| Key limitations | Mobile app lacks automated background tracking; task management costs extra |
| Evidence confidence | 75/100 |
| Last verified | 2026-05-23 |
Timely, developed by Memory AS, is a cloud-based time and attendance platform that differentiates itself through its AI-driven "Memory Tracker" [01] [02] [15]. Rather than relying on manual start-and-stop timers, the platform silently records desktop application and website usage in the background, automatically drafting timesheets for user approval [07] [15]. This approach makes it a strong fit for knowledge workers, consultancies, and agencies that bill by the hour and want to minimize administrative overhead [04] [18].
The platform scales effectively for small and mid-market teams (11–200 employees) that require project capacity planning and HR analytics dashboards [04] [05] [08]. However, buyers should be aware of a few structural limitations. The automated background tracking is restricted to desktop operating systems, meaning field workers using the mobile app must rely on manual timers and GPS [16]. Additionally, basic task management capabilities are gated behind a per-user add-on fee rather than being included in standard subscriptions [17].
Overall, Timely is a strong shortlist candidate for professional services teams seeking frictionless time capture. Buyers with complex mobile workforce needs or strict local compliance requirements should verify the platform's capabilities directly with the vendor before purchasing [03] [16].
| Fact | Detail |
|---|---|
| Vendor | Memory AS [01] |
| Product | Timely [20] |
| Categories | Time and attendance, HR software [02] |
| Headquarters | Oslo, Norway [01] |
| Ownership | Private [01] |
| Main use cases | Automatic time tracking, timesheet creation, project capacity planning [02] [05] |
| Pricing model | Per user, per month [21] |
| Starting price | $11 USD [21] |
| Free trial | 14 days [21] |
| Data quality score | 75/100 |
Timely is a cloud-based time tracking and attendance software tool created by the Norwegian company Memory AS [01] [02]. It is designed to replace manual time entry with AI-assisted automation. The system captures user activity across desktop applications and websites, drafts timesheet entries automatically, and allows users to approve them with a single click [07] [15]. The software provides managers with dashboards to monitor team capacity, billable percentages, and overtime without requiring granular surveillance [05] [08].
| Capability | Status | Evidence strength | Notes | Source |
|---|---|---|---|---|
| Automated time tracking | Supported | Strong | AI captures desktop activity and auto-allocates time. | [15] |
| Approval workflows | Supported | Strong | AI drafts entries; users approve with a single click. | [07] |
| HR analytics | Supported | Medium | Dashboards display total hours, overtime, and billable percentages. | [08] |
| Mobile app | Supported | Strong | Native iOS and Android apps available, but restricted to manual tracking and GPS. | [06] [16] |
Timely offers transparent, public pricing for its standard tiers and quote-based pricing for its Enterprise plan [21] [27]. The platform operates on a per-user, per-month billing model and offers a 14-day free trial granting unlimited access to all features [21].
Note: Third-party sources from late 2022 list older, lower pricing for Timely's plans, but current official vendor data confirms the rates below [29].
Buyers should verify whether Timely meets specific local labor laws or regional compliance frameworks before deployment, as the provided data establishes international usage but not native regulatory compliance [03].
| Region | Capability | Coverage type | Evidence status | Notes | Source |
|---|---|---|---|---|---|
| Global | Time tracking | Unknown | Inferred | Supported internationally with 50+ currencies, but exact localized compliance scope is unconfirmed. | [03] |
| Pro | Why it matters | Evidence | Caveat |
|---|---|---|---|
| Automated time tracking | Eliminates the need for manual start/stop timers, reducing administrative burden. | The AI-driven Memory Tracker silently records background activity. [15] | Desktop only. |
| Con | Why it matters | Evidence | Caveat |
|---|---|---|---|
| Mobile app limitations | Field workers cannot rely on automated tracking. | The mobile app relies strictly on manual timers and GPS, omitting the core automated Memory tracking. [16] | None. |
| Add-on costs | Increases total cost of ownership for teams needing task management. | Features for detailed task management incur an extra $5 per user per month cost. [17] | Applies to all base subscription plans. |
Before purchasing Timely, buyers should:
| Metric | Status |
|---|---|
| Overall page confidence score | 75/100 |
| Number of sources | 11 |
| Number of vendor-owned sources | 4 |
| Number of third-party sources | 7 |
| Strongest evidence areas | Pricing, core tracking capabilities, and platform strengths. |
| Claims buyers should verify | Integration capabilities, security/compliance certifications, and native local legal compliance. |
| Publication readiness | Good page with some caveats; suitable for publication with visible verification warnings regarding integrations and compliance. |
We review vendor pages regularly and update them as pricing, coverage, and capabilities evolve.
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