Best for: Australian SMEs looking for a free HR and benefits solution
| Feature | Details |
|---|---|
| Vendor | Flare |
| Main categories | HR software, Benefits administration |
| Best for | Australian SMEs looking for a free HR and benefits solution |
| Pricing visibility | Public |
| Starting price | $0 (Onboarding & Benefits tier) |
| Key strength | Completely free onboarding and benefits offering |
| Key limitation | Monetization relies on steering employees to financial products |
| Evidence confidence | 85/100 |
| Last verified | May 2026 |
Flare is a cloud-based HR and benefits administration platform primarily designed for the Australian market [02] [03]. Acquired by MYOB, the vendor serves approximately 100,000 customers [01]. Flare is strongest as an integrated onboarding and benefits frontend, offering digital workflows and comprehensive workplace perks to small and mid-sized businesses (SMEs) [04] [15].
The platform’s most notable differentiator is its pricing structure. Flare provides its core onboarding and benefits software completely free of charge to Australian employers [19]. Instead of charging SaaS subscription fees, Flare monetizes by acting as a referral channel for superannuation funds and associated financial products [14]. While this allows growing companies to offer enterprise-grade perks at zero cost, consumer advocates note that this model introduces potential conflicts of interest regarding the financial products promoted to employees [14].
Buyers should view Flare as a strong shortlist candidate if they are an Australian SME seeking to digitize onboarding and benefits without adding software overhead [15]. However, organizations should carefully evaluate the referral-based monetization model and ensure it aligns with their internal policies before rolling it out to their workforce.
| Fact | Detail |
|---|---|
| Vendor | Flare [16] |
| Categories | HR software, Benefits administration, Payroll software [02] [17] [18] |
| Founded | 2015 [01] |
| Headquarters | Australia [01] |
| Ownership | Subsidiary (Acquired by MYOB) [01] |
| Customer count | 100,000 [01] |
| Main markets | Australia [03] |
| Pricing model | Flat monthly (Free tier), Per-employee per month (Payroll) [19] [20] |
| Starting price | $0 [19] |
| Compliance | ISO 27001 [08] |
| Key integrations | MYOB, PageUp [09] [10] |
| Data quality score | 85/100 |
Flare is an Australian HR technology provider that offers digital onboarding, employee records management, benefits administration, and payroll software [17] [18]. Founded in 2015 and later acquired by accounting software provider MYOB, Flare is built to help businesses automate the collection of bank, tax, and superannuation details during new hire onboarding [01] [05].
The platform is widely known in Australia for its free benefits app, which provides employees with access to pre- and post-tax benefits, retail discounts, and novated leasing [06] [19].
| Capability | Status | Evidence Strength | Notes | Source |
|---|---|---|---|---|
| Onboarding workflows | Supported | Strong | Digital workflows claim to reduce onboarding to six minutes; available on desktop and mobile. | [05] |
| Benefits administration | Supported | Strong | Offers pre- and post-tax employee benefits, including novated leasing. | [06] |
| Employee records | Supported | Medium | Captures critical bank, tax, and superannuation details natively. | [02] |
| Local payroll processing | Supported via add-on | Strong | The core HR product integrates with MYOB for payroll [07], but Flare also sells a dedicated payroll product. | [07] [18] |
Flare operates with highly visible, public pricing [19]. The vendor's pricing strategy relies heavily on a free core tier, supplemented by a paid payroll module. Buyer caveat: Third-party software directory SelectHub lists Flare HR pricing in the range of $10 to $100 [22]. However, this directly conflicts with Flare's official pricing page and corroborating regional sources, which emphasize the zero-cost nature of the core platform [19] [22]. Buyers should rely on the vendor's official terms.
Flare is exclusively focused on the Australian market.
The source data does not establish native coverage or compliance capabilities for any countries outside of Australia.
| Region/Country | Capability | Coverage Type | Evidence Status | Notes | Source |
|---|---|---|---|---|---|
| Australia (AU) | HR & Benefits | Native | Verified | Core market; handles local superannuation and tax details natively. | [03] |
Flare’s HRIS capabilities are centered around the new hire experience. The platform supports digital onboarding workflows designed to capture essential employee records, including bank information, tax file numbers, and superannuation choices [05]. Once onboarded, employees gain access to Flare's benefits administration platform, which the vendor describes as Australia's largest workplace benefits platform [06].
According to the vendor's security documentation, Flare has maintained ISO 27001 certification since 2019 [08].
| Pro | Why it matters | Evidence | Caveat |
|---|---|---|---|
| Free Core HR and Benefits | Allows SMEs to offer enterprise-grade perks and automated onboarding without SaaS subscription fees. | [13] | None. |
| Con | Why it matters | Evidence | Caveat |
|---|---|---|---|
| Monetization model risk | The platform makes money through referral fees, steering employees toward specific super funds and financial products. | [14] | Buyers should verify that the promoted financial products align with their workforce's best interests. |
Before selecting Flare, Australian businesses should:
| Metric | Status |
|---|---|
| Overall page confidence score | 85/100 |
| Number of sources | 13 |
| Number of verified claims | 20 |
| Number of conflicting claims | 1 |
| Strongest evidence areas | Pricing, AU market coverage, capabilities |
| Claims buyers should verify | Referral monetization impact on employees |
| Publication readiness | Good page with caveats clearly visible. |
We review vendor pages regularly and update them as pricing, coverage, and capabilities evolve.
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